JBL, the iconic audio brand, is set to make this festive season even more special with the launch of its ‘Engineered for Emotion’ campaign. This campaign, running from September to November, aims to showcase how JBL products go beyond just delivering exceptional sound – they are crafted to evoke a range of emotions that enhance every experience.
Focus on Superior Sound and Product Highlights
The campaign puts the spotlight on several key product categories designed to elevate the audio experience. The TWS/headphone segment boasts products like the TUNE BEAM & BUDS and TUNE 770 NC, offering superior sound and comfort. For those seeking premium noise-cancelling capabilities, the LIVE PRO 2, LIVE BEAM 3, and TOUR ONE M2 deliver unmatched clarity. Meanwhile, the BAR Series soundbars ensure a cinematic surround sound experience with Dolby Atmos and MultiBeam technology, transforming your living room into a personal theater.
Nationwide Festive Offers and Engaging Activities
JBL has rolled out a series of attractive offers and engaging activities to celebrate the festive season across the nation. Customers can avail of a 15% instant cashback up to ₹8000 and 1 EMI free on select products. Social media contests and giveaways will further add to the excitement, while in-store events and promotions at leading retailers will provide exclusive experiences and offers. Strategic advertising and promotions at key airports will ensure wider reach, and a special offer for Indigo flyers will make JBL products even more accessible.
Region-Specific Celebrations
JBL is also taking its festive cheer to specific regions, aligning with key cultural moments. Special offers and engagements are planned for Onam, Ganesh Chaturthi, and Durga Pujo under the theme ‘Engineered for Celebration’. These region-specific celebrations will ensure that the festive spirit resonates across diverse cultures and traditions.
Digital Films: Bringing Emotions to Life
A series of digital films has been created to showcase the unique emotional experiences that JBL products can evoke. These films portray how JBL’s audio innovations seamlessly integrate into various life moments, creating profound connections and memories.
Conclusion
With its ‘Engineered for Emotion’ campaign, JBL is all set to amplify the festive spirit, providing customers with not just exceptional audio products but also unforgettable experiences. The campaign is a testament to JBL’s commitment to creating products that resonate with the human spirit and enhance the joy, nostalgia, and togetherness that the festive season evokes.
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