MediaTek Charts a Course for AI-Dominated Future at IMC 2024

MediaTek Charts a Course for AI-Dominated Future at IMC 2024
MediaTek showcases its dedication to AI-powered chipsets and on-device computing at IMC 2024, highlighting the Dimensity 9400, generative AI advancements, and collaborations with Google and Meta.

MediaTek, a global leader in fabless semiconductor technology, used the platform of the India Mobile Congress (IMC) 2024 to reinforce its commitment to democratizing access to AI-powered chipsets. The company underscored its strategic focus on on-device computing as the driving force behind a diverse and evolving smart device ecosystem. This commitment translates into the development of highly integrated and power-efficient system-on-chip (SoC) products, complemented by a robust ecosystem of edge-AI hardware processing and comprehensive software tools. This approach extends across a wide spectrum of devices, encompassing smartphones, laptops, smart homes, IoT devices, and smart vehicles, promising a future where AI seamlessly integrates into every facet of daily life.

MediaTek Dimensity 9400: Redefining On-Device AI with Generative Capabilities

At the heart of MediaTek’s AI strategy lies the Dimensity 9400, a groundbreaking SoC that pushes the boundaries of generative AI on mobile devices. Built on a second-generation All Big Core architecture, the Dimensity 9400 blends cutting-edge AI processing with exceptional performance in computing, gaming, and photography. Optimized for Gemini Nano and equipped with multimodal capabilities, the chipset delivers an 80% boost in LLM prompt performance compared to its predecessor. Further solidifying its position as an AI leader, the Dimensity 9400 boasts the world’s first Agentic AI engine. This revolutionary technology empowers devices to intuitively anticipate user needs and seamlessly adapt to individual preferences, minimizing the need for manual intervention and ushering in a new era of personalized and intelligent user experiences.

Collaborative Ecosystem for Accelerated AI Development

Recognizing the importance of collaboration, MediaTek emphasized its partnership with Google, aimed at bringing transformative generative AI experiences to the Android ecosystem. This collaboration signifies a major leap forward in enabling complex AI models to run directly on devices, unlocking new possibilities for AI applications and user interactions. Beyond this, MediaTek is actively leveraging Meta’s Llama 2 large language model to further enhance on-device generative AI capabilities across a range of edge devices. By fostering a comprehensive edge computing ecosystem, MediaTek seeks to accelerate the development and deployment of AI applications across diverse sectors, including smartphones, IoT, vehicles, smart homes, and beyond. This commitment to open collaboration and ecosystem development underscores MediaTek’s vision of a future where AI is readily accessible and seamlessly integrated into the fabric of everyday life.

MediaTek: Empowering the AI Revolution Across Industries

With an annual production of over 2 billion chips powering connected devices, many of which incorporate dedicated AI processors, MediaTek has cemented its position as a leading provider of edge AI solutions. The company’s expansive market reach enables it to drive the adoption of AI technologies across a multitude of applications, transforming how people interact with devices in their homes, educational institutions, workplaces, and vehicles. By continuously pushing the boundaries of AI innovation and accessibility, MediaTek is playing a pivotal role in shaping the future of intelligent, interconnected experiences. From enabling personalized learning experiences to enhancing productivity in businesses and revolutionizing in-vehicle entertainment and safety, MediaTek’s commitment to AI is driving a paradigm shift across industries.

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Srishti Gulati

Srishti, with an MA in New Media from AJK MCRC, Jamia Millia Islamia, has 6 years of experience. Her focus on breaking tech news keeps readers informed and engaged, earning her multiple mentions in online tech news roundups. Her dedication to journalism and knack for uncovering stories make her an invaluable member of the team.

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