Hyundai Motor India has launched a new Corporate Edition of its compact sedan, the Aura, with prices starting at ₹7.48 lakh (ex-showroom). This new variant is aimed specifically at corporate buyers and offers a compelling package of features and value. But does it have what it takes to make a dent in the competitive compact sedan segment? Let’s dive in and explore what the Aura Corporate Edition brings to the table.
The Aura Corporate Edition is based on the S trim level and is available with two engine options: a 1.2-liter petrol engine and a 1.0-liter turbocharged petrol engine. The 1.2-liter petrol engine produces 83 PS of power and 114 Nm of torque, while the 1.0-liter turbocharged petrol engine churns out 100 PS and 172 Nm of torque. Both engines are paired with a 5-speed manual transmission.
So, what sets the Corporate Edition apart? Hyundai has focused on enhancing the value proposition by adding several features that cater to the needs of corporate buyers. These include a touchscreen infotainment system with Apple CarPlay and Android Auto, rear parking sensors, a rearview camera, and steering-mounted audio controls.
Key Features of the Hyundai Aura Corporate Edition:
- 1.2-liter petrol engine (83 PS/114 Nm) or 1.0-liter turbo petrol engine (100 PS/172 Nm)
- 5-speed manual transmission
- Touchscreen infotainment system with Apple CarPlay and Android Auto
- Rear parking sensors
- Rearview camera
- Steering-mounted audio controls
Is the Aura Corporate Edition a good value proposition?
On paper, the Aura Corporate Edition seems to offer a decent package for corporate buyers. The added features like the touchscreen infotainment system and rearview camera enhance convenience and safety, which are important considerations for business use. However, the competition in the compact sedan segment is fierce, with established players like the Maruti Suzuki Dzire and Honda Amaze offering similar features and competitive pricing.
To truly assess the value proposition of the Aura Corporate Edition, it’s crucial to consider factors beyond the spec sheet. How does the Aura’s real-world fuel efficiency compare to its rivals? How does it fare in terms of ride comfort and handling? These are questions that potential buyers will need to consider before making a decision.
The launch of the Aura Corporate Edition highlights Hyundai’s focus on expanding its presence in the fleet and corporate sales segment. As businesses gradually recover from the impact of the pandemic, the demand for reliable and cost-effective vehicles is expected to rise. It will be interesting to see how Hyundai leverages the Aura Corporate Edition to capitalize on this opportunity and strengthen its position in the Indian automotive market.
