Airtel Digital TV and Amazon Prime Redefine Home Entertainment

Airtel Digital TV and Amazon Prime Redefine Home Entertainment
Airtel Digital TV partners with Amazon Prime, offering live TV channels and Prime Lite benefits starting at INR 521. Enjoy premium entertainment and shopping perks!

In an exciting development for entertainment enthusiasts, Airtel Digital TV has announced a strategic partnership with Amazon Prime. This collaboration introduces the innovative “Ultimate and Amazon Prime Lite” plan, a comprehensive package that seamlessly blends the worlds of live TV and streaming content.

A New Era of Entertainment

The “Ultimate and Amazon Prime Lite” plan promises to revolutionize home entertainment by offering subscribers a wealth of options. With access to over 350 live TV channels and the extensive library of Prime Video content, viewers can indulge in a diverse range of entertainment choices, all in one place. The plan caters to the modern consumer’s preference for flexibility and convenience, allowing them to enjoy their favorite shows and movies anytime, anywhere, on two devices in stunning HD quality.

Prime Lite Perks Sweeten the Deal

In addition to the combined power of live TV and Prime Video, subscribers also gain access to a host of exclusive Prime Lite benefits. These include free unlimited same-day delivery on a wide selection of products, ensuring that your shopping needs are met with utmost convenience. Early access to sales and Lightning Deals allows you to snag the best bargains before anyone else, while 5% cashback on purchases made with the Amazon Pay ICICI Bank Credit Card adds even more value to your shopping experience.

Affordability at its Core

Airtel Digital TV understands the importance of providing value to its customers. That’s why the “Ultimate and Amazon Prime Lite” plan starts at an incredibly affordable price of INR 521 for the Hindi content package. This pricing strategy aims to make premium entertainment accessible to a wider audience, ensuring that everyone can enjoy the benefits of this exciting collaboration.

A Vision for the Future of Entertainment

Siddharth Sharma, CEO of Airtel Digital TV, highlighted the company’s commitment to adapting to the evolving landscape of entertainment consumption. He emphasized the growing demand for mobile entertainment and the need to provide seamless access to content across various platforms. The partnership with Amazon Prime is a testament to Airtel’s dedication to offering a holistic entertainment experience that caters to the diverse needs and preferences of its customers.

Shilangi Mukherji, Director & Head of SVOD Business at Prime Video India, expressed enthusiasm about the partnership’s potential to bring Prime Video’s extensive content library to a broader audience. By combining the strengths of both platforms, the collaboration aims to create a truly unique and accessible entertainment experience for consumers in India.

Plan Options

  • Hindi Ultimate & Amazon Prime Lite 1M: Priced at INR 521 for 30 days.
  • Hindi Ultimate & Amazon Prime Lite 6M: Available for INR 2288 for 180 days.

Content Galore

Prepare to be captivated by a vast selection of content. Subscribers can immerse themselves in the world of Prime Video, enjoying popular original series like “Mirzapur,” “Panchayat,” and “The Family Man,” along with blockbuster movies like “Tiger 3,” “Kantara,” and “Maja Ma.” International series and movies such as “Fallout,” “Citadel,” “The Lord of the Rings: The Rings of Power,” and “The Boys” further enrich the content library, ensuring there’s something for every taste and preference.

A Seamless Streaming Experience

Airtel Digital TV and Amazon Prime are committed to delivering a seamless and uninterrupted streaming experience. Subscribers can enjoy their favorite shows and movies without any disruptions, allowing them to fully immerse themselves in the captivating world of entertainment.

Conclusion

The partnership between Airtel Digital TV and Amazon Prime represents a significant milestone in the evolution of home entertainment. By offering a unique combination of live TV, streaming content, and exclusive Prime Lite benefits, this collaboration is set to redefine the way consumers experience entertainment.

About the author

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Shweta Bansal

An MA in Mass Communication from Delhi University and 7 years in tech journalism, Shweta focuses on AI and IoT. Her work, particularly on women's roles in tech, has garnered attention in both national and international tech forums. Her insightful articles, featured in leading tech publications, blend complex tech trends with engaging narratives.

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