Apple is increasing production of its upcoming iPhone 16 series, aiming to ship 90 million units in 2024, a 10% increase compared to the iPhone 15 series. The company anticipates high demand, particularly in China, driven by the new Apple Intelligence features. These AI-powered capabilities are expected to be a key selling point for the new iPhones.
Production Boost and AI Expectations
The decision to boost production indicates Apple’s confidence in the market’s reception of the iPhone 16 series. The company believes that Apple Intelligence will be a significant factor in driving demand, especially in China, where competitors like Xiaomi and Huawei have already incorporated AI into their devices. However, it’s worth noting that Apple is playing catch-up in the AI race, as Chinese smartphone makers have had a head start in this area.
Apple Intelligence Features: A Phased Rollout
Apple Intelligence is set to introduce a range of innovative features, including writing tools for rewriting, proofreading, and summarizing text across various apps. It will also enhance email management with features like urgent email highlighting, preview summaries, and smart reply suggestions. Additionally, a Genmoji feature will allow users to create custom emojis based on photos.
While most of these features are expected to launch with the iPhone 16 series in September, some advanced AI capabilities, like Siri’s ability to control features within apps, may not be available until 2025. A beta version for testing is expected to arrive in January.
Apple’s AI Ambitions
Apple’s focus on Apple Intelligence reflects its broader ambition to integrate AI into its products and services. The company sees AI as a transformative technology that can enhance user experiences and create new possibilities. With the iPhone 16 series, Apple is taking a significant step towards realizing this vision.
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