ASUS India’s Republic of Gamers (ROG) has unveiled a new campaign, “IT’S ROG”, featuring Indian comedian Bhuvan Bam. This initiative seeks to draw millennials to the ASUS ROG Zephyrus G16, marking the introduction of an OLED panel in a gaming laptop in India. The campaign, designed to correct the brand’s pronunciation and showcase the laptop’s features, blends humor and gaming enthusiasm, with Bhuvan Bam encouraging gamers to push the limits of their gaming experience.

Key Highlights:

“IT’S ROG” campaign launched in collaboration with Bhuvan Bam.
Introduction of ASUS ROG Zephyrus G16, the first gaming laptop with an OLED panel in India.
Aimed at correcting the brand’s pronunciation and enhancing the gaming experience.
Features include a stunning OLED panel, up to an Intel Core Ultra 9 Processor, NVIDIA RTX 4090 Laptop GPU, and advanced cooling technologies.
The laptop is designed for both gaming and content creation, starting at INR 189,990.

ASUS and Bhuvan Bam Launch "IT'S ROG" Campaign

ASUS India’s latest campaign, “IT’S ROG”, created in partnership with Bhuvan Bam, aims to engage the gaming community by promoting the ASUS ROG Zephyrus G16. This laptop introduces an OLED panel to the Indian gaming market, alongside other advanced specifications designed to elevate the gaming experience.

Paramjeet Singh, Marketing Head Consumer PC & Gaming, Systems Group at Asus India, expressed the company’s enthusiasm for the campaign, emphasizing the role of ROG in enhancing gaming in India. Bhuvan Bam shared his excitement about the partnership, highlighting the Zephyrus G16’s versatility for both gaming and content creation.

The ASUS ROG Zephyrus G16 is equipped with a high-quality OLED panel, offering exceptional visual fidelity and fast response times. It includes an Intel Core Ultra 9 Processor, NVIDIA RTX 4090 Laptop GPU, and innovative cooling technologies, ensuring optimal performance for gamers and creators alike. The laptop’s design combines elegance and individuality, with features such as Slash Lighting and a lightweight build. Available through various channels, the Zephyrus G16 is positioned as a powerful tool for both gaming and productivity.

ASUS ROG continues to support gamers with cutting-edge technology and platforms, catering to both experienced players and newcomers to the gaming world. The “IT’S ROG” campaign invites individuals to discover the limitless possibilities of gaming with ASUS ROG.

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