Boult has further strengthened its collaboration with Mustang, unveiling an advanced lineup of high-performance audio devices. Building on their previous partnership, this launch reinforces Boult’s growing presence in India’s smart audio market, showcasing a commitment to cutting-edge technology and premium sound quality.
The new Boult x Mustang Collection introduces three models—Mustang Q, Mustang Dyno, and Mustang Torq (now available in two additional colors). These products are accessible via www.boultaudio.com, Amazon, and Flipkart, with pricing starting at Rs.1299 and exclusive launch offers available on the official website.
Expanding Market Presence & Growth
The Mustang collaboration has significantly enhanced Boult’s market standing, driving both brand awareness and business expansion. Since its initial launch in June 2024, Boult TWS has recorded 55% YoY growth in Q3 and 36% in Q4, reflecting the increasing demand for premium, high-performance audio products. Furthermore, this strategic alliance has contributed to a ~10% market share increase in the ₹1500-₹2000 TWS segment, solidifying Boult’s leadership in the category.
With a focus on innovation and digital engagement, Boult continues to attract Gen Z and aspirational buyers who seek feature-rich wearables.
Varun Gupta, Co-Founder and CEO at BOULT, emphasized the impact of this expansion:
“India’s audio wearables market is evolving rapidly, and the demand for high-quality TWS devices remains robust. At BOULT, we see this as an opportunity to lead through innovation and deliver unmatched audio experiences. Our extended Mustang partnership strengthens our portfolio, ensuring we stay ahead in the TWS revolution. Given that 90% of our engagement is digital, we aim for this launch to dominate when users search for Boult. The Mustang Q, Dyno, and Torq mark a significant milestone in our growth strategy.”
The Boult x Mustang Audio Collection: High-Performance Redefined
This latest lineup offers three premium models designed for adrenaline-fueled sound, combining bold design with powerful performance.
Mustang Q – Power Meets Comfort
Tailored for audiophiles, the Mustang Q over-ear headphones feature 40mm Bass Boosted Drivers and BoomX Technology for deep bass and crisp audio. With an impressive 70-hour battery life and 4 EQ modes, users can personalize their sound experience. The memory foam earcups ensure maximum comfort for extended listening sessions.
Mustang Dyno – High-Performance Sound Machine
The Mustang Dyno comes equipped with 13mm drivers and BoomX Technology, delivering immersive bass and exceptional clarity. It is also integrated with the Boult AMP App, allowing users to customize EQ settings, rename their earbuds, and assign gesture controls for a tailored experience.
Mustang Torq – A Bold Icon Reimagined
The popular Mustang Torq makes a comeback with two new color variants—Silver and Yellow. Featuring 13mm drivers, BoomX Technology, and ZEN Quad Mic ENC, it ensures crystal-clear calls with noise cancellation. Its Blink & Pair Bluetooth 5.4 guarantees seamless connectivity.
Key Features & Performance Highlights
- Lightning Boult Fast Charging: A 10-minute charge delivers up to 10 hours of playtime.
- Long Battery Life: Mustang Q offers 70 hours, while Mustang Dyno and Mustang Torq provide 60 hours each.
- Combat Gaming Mode: Ultra-low latency of 45ms ensures a lag-free gaming experience.
- Dual Device Connectivity: Switch between two devices effortlessly without interruptions.
- Quad ENC Microphones: Delivers crystal-clear calls with superior noise cancellation.
- IPX5 Water Resistance: Built to withstand sweat and splashes, ensuring durability.
- Durable Knurled Design: Inspired by Mustang’s bold legacy for a distinctive look.
Aiming for Sustainable Growth
With consistent year-on-year growth and an expanding market share, Boult remains committed to enhancing its product portfolio, increasing retail presence, and refining user experience. The ongoing Mustang collaboration plays a pivotal role in this strategy, blending high-performance design with advanced audio engineering to meet the rising demand for premium audio devices.
