In a significant move towards enhancing its suite of visual communication tools, Canva has announced the acquisition of Affinity, a creative software suite known for its professional photo editing, graphic design, illustration, and page layout capabilities. This strategic acquisition aims to cater to designers at every level, further establishing Canva’s position in the visual communication domain, especially within enterprise settings.
Key Highlights:
- Canva acquires Affinity to enhance its visual communication tools suite.
- The move targets to serve designers across all levels and expand Canva’s enterprise offerings.
- Affinity’s suite includes professional-grade tools for photo editing, graphic design, and more, serving over 3 million users worldwide.
- Canva continues its growth trajectory, now serving over 175 million users globally.
Empowering Designers of All Calibers
Affinity has been instrumental in providing designers with a platform to produce high-quality content affordably and efficiently. With a user base exceeding 3 million, Affinity’s products are celebrated for their speed, responsiveness, and cross-platform compatibility. This acquisition by Canva is poised to enrich the design process for professionals by integrating Affinity’s robust tools with Canva’s user-friendly platform.
Canva’s Continued Growth and Enterprise Focus
Canva has experienced unprecedented growth, adding over 90 million new users since the introduction of its Visual Suite in September 2022. The acquisition of Affinity marks a significant step in Canva’s expansion into the professional design market, signaling a continuous investment in offering comprehensive and versatile design tools. Canva’s co-founder, Cliff Obrecht, emphasizes the increasing necessity of visual communication across all business sectors and sees the integration with Affinity as a milestone in addressing these evolving demands.
A Future of Collaborative Innovation
Both Canva and Affinity express enthusiasm about the merger, viewing it as an opportunity to unite their strengths and foster a community where creativity and innovation thrive. Ashley Hewson, CEO of Affinity, commends the alignment of both companies’ missions to democratize design and empower creatives. This merger is not just a blending of technologies but a fusion of shared values aimed at enhancing the design experience for users worldwide.
Canva’s Strategic European Acquisitions
The acquisition of Affinity also underscores Canva’s strategic focus on incorporating European technology and talent, following previous acquisitions that have significantly contributed to its product development and regional expansion. With a growing physical presence in Europe, Canva’s latest move with Affinity further cements its commitment to building a global platform that meets the diverse needs of its user base.
