Discover the unique offerings from Blinkit, Zepto, and Swiggy Instamart this Raksha Bandhan. From international rakhi deliveries to exciting 'shagun ka lifafa', learn how these platforms are making the festival more special.

In celebration of Raksha Bandhan, quick commerce platforms like Blinkit, Zepto, and Swiggy Instamart are enhancing their offerings with unique services and promotions. This festival, known for its tradition of strengthening the bond between siblings, is seeing innovative approaches from these companies to meet customer demands.

International Rakhis and Enhanced Services

Blinkit, owned by Zomato, is making waves by extending its delivery reach globally. This expansion enables individuals living overseas to easily send rakhis to their family members in India. Albinder Dhindsa, Blinkit’s founder and CEO, announced that international orders would be possible through Blinkit until August 19. The company promises a remarkable delivery time of just 10 minutes for sending rakhis and gifts across India, with the added benefit of free delivery on all rakhi purchases.

Festive Offers and Rewards

Zepto has introduced a special campaign, ‘Rakhi Aapki, Lifafa Humara,’ which includes the festive ‘shagun ka lifafa’. Within these special Rakhi envelopes, customers find scratch cards offering a chance to win exciting prizes worth a total of Rs 5 crore. The rewards, available on August 17, 18, and 19, include cars, a trip to Dubai, iPhones, and more. This promotion taps into the festive spirit, providing an additional reason for celebration.

Market Trends and Consumer Engagement

Swiggy Instamart reports a significant increase in rakhi sales, with a fivefold rise in purchases up until August 18 compared to the entire previous year. This surge highlights the growing consumer interest in celebrating the festival through these convenient digital platforms.

The initiatives by Blinkit, Zepto, and Swiggy Instamart not only cater to the festive needs but also reflect a broader trend in the e-commerce sector of leveraging festivals to enhance customer engagement and boost sales.

As Raksha Bandhan approaches, platforms like Blinkit, Zepto, and Swiggy Instamart are going the extra mile to ensure that distance does not diminish the festive spirit. By offering international delivery of rakhis, special envelopes filled with potential prizes, and reporting significant increases in sales, these companies are redefining how we celebrate this cherished festival. Their efforts not only foster deeper connections between siblings but also showcase the evolving landscape of quick commerce during cultural celebrations.