HMD Global is all set to take the stage at MWC 2024, introducing its latest innovations and laying the groundwork for their upcoming launches in India slated for July. As the custodian of Nokia phones, HMD Global has been a key player in the mobile industry, known for blending reliability with modern technology. This year, the company is not just continuing its legacy but is also expanding its horizons with new HMD-branded smartphones, promising a blend of affordability, performance, and style.
Key Highlights:
- MWC 2024 Stage: HMD Global is expected to unveil up to three smartphones, showcasing their latest advancements and design ethos.
- Innovative Designs: Leaks and official teasers hint at smartphones equipped with the Unisoc T606 chipset, Android 14, and vibrant color options reminiscent of the Nokia Lumia series.
- Budget-Friendly Options: The new phones are expected to be positioned in the budget to mid-range segments, with prices ranging between Rs 10,000 to Rs 15,000 for the affordable model, and no device crossing the Rs 40,000 mark.
- India Launch in July: HMD-branded phones are anticipated to hit the Indian market around April 2024, with a focus on both online and offline sales channels.
- Exclusive Service Centers: Coinciding with the launch, HMD Global plans to open exclusive service centers in India, enhancing customer support for their products.
Unveiling the Future: HMD at MWC 2024
At MWC 2024, HMD Global is expected to showcase a range of devices, including smartphones that cater to various consumer needs. The event will serve as a platform for HMD to demonstrate its commitment to innovation, quality, and customer satisfaction. The upcoming devices are rumored to feature the latest Android 14 OS, high-resolution cameras, and the Unisoc T606 chipset, targeting the budget and mid-range market segments.
A Focus on India: Strategic Launches and Partnerships
India stands as a priority market for HMD Global, with the company planning to launch its new HMD-branded smartphones in the first half of 2024. The decision to manufacture all handsets in India not only highlights HMD’s commitment to the Indian market but also aligns with the government’s push for local manufacturing. This strategic move is expected to bolster HMD’s presence in India and possibly set the stage for the company to become a key player in the Indian smartphone ecosystem.
Technological Innovations and Customer-Centric Approach
The new smartphones expected to be unveiled at MWC 2024 are rumored to feature the latest technological advancements, such as the Unisoc T606 chipset and Android 14, ensuring high performance and up-to-date software. The focus on vibrant color options and design aesthetics indicates HMD’s intention to attract a younger demographic and those who prioritize style alongside functionality. By offering a range of devices that cater to various preferences and price points, HMD aims to meet the diverse needs of consumers.
Ravi Kunwar, Vice President – India & APAC at HMD said, “We are very excited to announce the new HMD multi brand strategy which opens infinite colab possibilities. Our global association with Mattel to launch a Barbie co-branded device is a prime example. HMD will have ‘easy repairability’ and ‘sustainability’ as part of its brand promise always. We are confident about a strong smart 5G portfolio for India and other markets which we will announce very soon.”
HMD Global’s strategic shift, marked by the launch of new HMD-branded smartphones at MWC 2024 and their subsequent introduction in India, signifies a new chapter for the company. By blending the legacy of Nokia with the innovation and affordability of the HMD brand, the company is poised to offer consumers a diverse range of products that cater to different needs and preferences. The focus on India, with plans for local manufacturing and exclusive service centers, underscores HMD’s commitment to not just meeting but exceeding customer expectations in one of the world’s largest smartphone markets.
