LG Electronics has launched a new self-laundry service at Galgotias University in Greater Noida, marking its entry into the Commercial Washing Machine Multi-Housing business. The service is designed to cater to the needs of university students, offering them the convenience of using LG Commercial Washing Machines with the help of the ‘Laundry Crew’ application for machine reservation, operation, and automated payments. The inauguration event saw the presence of LG and Galgotias University dignitaries, including Mr. Baek, Mr. Jeon, Mr. Kim, Mr. Hwang, and Mr. Dhruv Galgotia.
Key Highlights:
- The self-laundry service aims to serve 1500 students at Galgotias University.
- LG plans to invest USD 4 million in this venture and aims to open 200 self-laundry service centers by the end of 2024.
- The ‘Laundry Crew’ application will facilitate easy access and management of laundry tasks for students.
LG Electronics, recognized for its consumer durable products, announced its venture into providing self-laundry services specifically designed for university students. The inauguration of the first facility at Galgotias University was attended by LG executives and the university’s CEO, Mr. Dhruv Galgotia.
Mr. Hong Ju Jeon, MD at LG Electronics India, emphasized the company’s commitment to improving lifestyles through innovative products and technologies. He highlighted the initiative as a step towards enhancing student convenience and announced plans for significant investment and expansion in this new business domain.
Mr. Dhruv Galgotia thanked LG Electronics for the partnership, noting the impact it will have on students’ lives by allowing them to focus more on their academic and extracurricular activities. He looked forward to a sustainable relationship with LG that would contribute to continually enhancing the student experience at Galgotias University.
LG’s strategic move into the education sector with its self-laundry service underscores its focus on providing technology-driven, user-centric solutions that save time and offer convenience to its users, aligning with the company’s reputation for innovation.
