Moto Morini has significantly reduced the price of its Seiemmezzo 650 motorcycles in India. The price drop amounts to Rs. 2 lakh. This move aims to make the motorcycle more competitive in the mid-capacity segment. The revised pricing applies to both the Scrambler and Street variants of the Seiemmezzo 650.
The original launch prices placed the Seiemmezzo 650 models at a premium. This high price point limited sales. The company now reacts to market feedback. The new price points place the motorcycle in closer competition with rivals.
The Seiemmezzo 650 series features a 649cc parallel-twin engine. This engine produces a claimed 55 horsepower and 54 Nm of torque. The engine is mated to a six-speed gearbox. The motorcycle includes features such as LED lighting and a TFT display.
The Scrambler variant offers a more rugged design. It features knobby tires and a higher handlebar. The Street variant presents a more urban-focused style. It uses road-biased tires and a lower handlebar. Both models share the same engine and chassis.
The price reduction changes the competitive position of the motorcycle. The mid-capacity motorcycle segment in India sees strong competition. Brands such as Royal Enfield, Kawasaki, and Benelli offer competing models. The price correction allows Moto Morini to become a more attractive option for potential buyers.
Dealers report increased inquiries since the price change announcement. Customers show renewed interest in the Seiemmezzo 650. The company expects a rise in sales figures. This price adjustment reflects a strategic move by Moto Morini. The company aims to establish a stronger presence in the Indian market.
The Indian motorcycle market shows sensitivity to price. Customers often compare models based on value. A high initial price can deter potential buyers. The company’s decision to reduce the price demonstrates an understanding of this market dynamic.
The Seiemmezzo 650 motorcycles entered the Indian market through a partnership with Adishwar Auto Ride India. This partnership handles distribution and sales. The price reduction impacts the retail strategy for the models.
The company released the price cut information through official channels. Dealers received updated price lists. The new prices are effective immediately. Potential buyers can check the revised prices at authorized dealerships.
The Scrambler and Street variants maintain their technical specifications. The price change only affects the retail cost. The motorcycles retain the same engine, chassis, and features.
The company did not release official statements on the reason for the price correction. Sources suggest that initial sales fell below expectations. The company responds to this data.
The price reduction places the Seiemmezzo 650 in a more accessible price range. This change intends to attract a wider customer base. The company aims to increase market share in the mid-capacity segment.
Motorcycle enthusiasts have reacted to the price cut on social media. Many express positive sentiments. The price change makes the Seiemmezzo 650 a more viable option.
The company’s focus on customer feedback is evident. The price reduction reflects a responsiveness to market demands. This strategy aims to build customer trust.
The Seiemmezzo 650 models will continue to be sold through the existing dealer network. Service and support remain unchanged. The company ensures continuity for existing and new customers.
The price reduction represents a significant shift in Moto Morini’s strategy. The company aims to achieve sustainable growth in the Indian market. The revised pricing is a key component of this strategy.
The company monitors market trends and customer preferences. This approach allows for adjustments to sales and marketing strategies. The price cut represents a proactive step.
The company intends to build a strong brand presence in India. The Seiemmezzo 650 price reduction is a step in this direction. The company works to increase brand awareness.
The price adjustment demonstrates the competitive nature of the Indian motorcycle market. Companies must adapt to changing market conditions. Moto Morini’s action reflects this reality.
