Samsung’s free ad-supported streaming service, Samsung TV Plus, is expanding its offerings in India by welcoming four new exclusive channels from the India TV Group. This collaboration brings a wave of fresh content to the platform, enhancing the viewing experience for its Indian audience.
Diverse Content for a Wider Audience
The partnership with India TV Group introduces India TV, India TV Speed News, India TV Aap Ki Adalat, and India TV Yoga to the Samsung TV Plus platform. This move significantly broadens the variety of content available, offering viewers a mix of news, current affairs, legal programming, and fitness content, all in one place.
Meeting Viewer Demands
Kunal Mehta, Head of Partnerships at Samsung TV Plus India, emphasized the importance of providing high-quality content that aligns with consumer interests. The addition of these channels reflects Samsung’s commitment to fulfilling viewer demands and ensuring a captivating experience.
Expanding Reach and Accessibility
Amit Kumar Sinha, Chief Strategy Officer of India TV, highlighted the collaboration’s potential to widen their audience reach. By leveraging the Connected TV (CTV) market through Samsung TV Plus, India TV aims to deliver its content to a larger viewership base.
Reinforcing FAST Streaming Leadership
This strategic move further strengthens Samsung TV Plus‘ position as a leader in the free ad-supported streaming TV (FAST) domain. The inclusion of India TV’s diverse channels not only attracts a broader audience but also highlights Samsung’s dedication to providing a comprehensive and engaging viewing experience.
A Win-Win for Both Parties
This partnership marks a mutually beneficial move for both Samsung TV Plus and India TV. Samsung strengthens its content library while India TV gains greater exposure through a widely-used platform. As the popularity of CTV continues to grow, this collaboration exemplifies a successful strategy to meet the rising demand for diverse and easily accessible content.
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