Discover Samsung's AI innovations at the BKC store in Mumbai. CEO JH Han highlights AI's role in enhancing connectivity and user experience for Indian consumers.

Jong-Hee (JH) Han, Vice Chairman, CEO, and Head of the Device eXperience (DX) Division at Samsung Electronics, made his first visit to the Samsung BKC at Jio World Plaza, Mumbai. This visit marked a significant step in Samsung’s pledge to introduce AI and hyper-connectivity features to Indian consumers. Han emphasized the potential of AI in enhancing everyday life and encouraged the public to explore the latest AI-driven products at the flagship store.

Samsung aims to integrate AI and hyper-connectivity across its products for Indian consumers.
The Samsung BKC store in Mumbai showcases the company’s latest AI innovations.
Samsung’s ‘AI for All’ vision aims to make AI accessible and beneficial in daily life.
India recognized as a vital market and innovation hub for Samsung.

Bringing AI to the Forefront

During his visit, Han underscored the transformative potential of AI in various sectors, including digital appliances, smartphones, and TVs. Samsung’s ‘AI for All’ vision, introduced at CES earlier this year, highlights the company’s commitment to making AI technologies more intuitive and accessible for consumers. The Galaxy S24 smartphone series, featuring Galaxy AI, exemplifies this vision by offering enhanced device experiences.

A Hub for Innovation and Growth

Han pointed out India’s significant role in Samsung’s global strategy, citing its large, tech-savvy population and the contributions of young professionals in the company’s R&D centers. With over 28 years of operations in India, Samsung continues to invest in the local market, supporting its innovation ecosystem through manufacturing plants, R&D, and design centers.

Experience ‘One Samsung’ at BKC

The Samsung BKC store offers visitors a unique opportunity to experience ‘One Samsung’, demonstrating how AI can power a connected devices ecosystem. This initiative aligns with the company’s broader goals of fostering open collaboration and bringing advanced technologies to a wider audience.

By emphasizing open collaboration and innovation, Samsung aims to make AI and hyper-connectivity a reality for its consumers in India, showcasing a future where technology seamlessly integrates into daily life.

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