Nostra, a leading free-to-play gaming platform in India and Southeast Asia accessible on the Glance Smart Lock Screen, has unveiled its Mobile Gaming Trends 2024 report. The report highlights the increasing popularity of “snackable” hybrid casual gaming in India, where players enjoy short, frequent gaming sessions. Nostra’s user base has skyrocketed to over 115 million active users, with a 41% growth between July 2023 and March 2024.
Key Trends:
- Snackable Gaming on the Rise: The average gaming session lasts around 11 minutes, with users exploring up to 3 games and playing up to 4 times daily. Notably, 72% of both male and female gamers engage in daily, multi-session gameplay.
- Casual Games Reign Supreme: 32% of Nostra users favor casual games, making it the platform’s most popular category, followed by arcade and racing games.
- Young Gamers Lead the Charge: The 18-24 age group saw a 21% increase and now represents 71% of Nostra’s user base. They primarily use gaming for stress relief, skill development, and daily challenges.
- Nostra’s Unique Appeal: Nearly 50% of users are drawn to Nostra’s ability to play games directly from the lock screen without any downloads.
Nostra’s Impact
Nostra’s platform on Glance’s smart lock screen has made gaming more accessible than ever. The platform partners with global game developers and studios to offer a wide range of free-to-play games directly to users’ lock screens. Casual games on Nostra have witnessed a significant increase in popularity, growing from 9% to 32% in the past year.
Future Outlook
Deepak Venkataramani, VP & GM of Nostra, emphasized the company’s mission to revolutionize India’s gaming landscape by making gaming an “always-on” entertainment option. Nostra is committed to providing convenient, accessible, and enjoyable gaming experiences for everyone.
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