In a significant move to captivate the tech-savvy Indian market, Xiaomi has launched its much-anticipated Xiaomi 14 Ultra, setting a new benchmark in the premium smartphone segment. This launch not only adds to the brand’s illustrious portfolio but also brings forth a gadget that promises to meld top-tier features with sleek design aesthetics, all while maintaining a competitive edge in pricing.
The Xiaomi 14 Ultra, priced at ₹99,999, offers an exclusive blend of high-end specifications and sophisticated design, aiming to cater to the discerning preferences of Indian consumers. This flagship model features a 6.73-inch QHD+ AMOLED quad-curved display, supporting a 120Hz refresh rate, ensuring an immersive viewing experience that’s both vibrant and fluid. Powered by the Snapdragon 8 Gen 3 processor and equipped with 16GB RAM and a generous 512GB internal storage, the Xiaomi 14 Ultra is designed to deliver unparalleled performance whether for gaming, multitasking, or high-resolution photography.
The camera system of the Xiaomi 14 Ultra, co-developed with Leica, includes a 1-inch type Sony LYT900 sensor among its quad-camera setup, showcasing Xiaomi’s commitment to providing professional-grade photography capabilities. This, combined with its sophisticated “Dragon Armor” design and vegan leather finish, makes the Xiaomi 14 Ultra a standout choice for those who seek both performance and style.
Furthermore, Xiaomi introduces attractive purchase incentives for the Xiaomi 14 Ultra. Buyers can avail a ₹5,000 instant discount on ICICI Bank credit/debit card transactions and an additional ₹5,000 exchange bonus on select devices. Additional perks include one free screen replacement within the first six months, a year of free out-of-warranty repair, and a dedicated relationship manager, ensuring an enhanced customer service experience.
The device will be available for purchase starting April 12, with pre-orders for the special Xiaomi 14 Ultra Reservé Edition commencing on March 11. This edition comes with a special case for attaching camera filters, elevating the photography experience to new heights.
Xiaomi’s foray into the Indian premium smartphone market with the Xiaomi 14 Ultra demonstrates the brand’s ambition to not just compete but lead in the segment. By offering a product that balances advanced technology, exquisite design, and consumer-friendly initiatives, Xiaomi is poised to attract a broad spectrum of customers, from tech enthusiasts to professional photographers and beyond.
