In a strategic move to bolster its market presence, Akzo Nobel India has officially welcomed renowned actor Yash as the brand ambassador for its flagship product, Dulux Weathershield. This collaboration marks a significant milestone for the company, aiming to leverage Yash’s widespread appeal and influence to enhance brand visibility and consumer engagement.
Akzo Nobel India, a subsidiary of the global paints and coatings giant AkzoNobel, has long been recognized for its commitment to innovation and quality in the decorative paints segment. The company’s latest campaign, “Ghar Ka Champion,” showcases the new Dulux Weathershield Powerflexx, an advanced exterior paint designed to offer unparalleled protection against harsh weather conditions. With its Triple Defence Technology and PU-modified acrylic formula, Dulux Weathershield Powerflexx promises a lasting sheen and durability, ensuring homes remain vibrant and protected for up to 12 years.
The “Ghar Ka Champion” campaign, conceptualized by Mullen Lintas Delhi, cleverly draws parallels between the resilience of a champion sportsperson and the enduring strength of a home coated in Dulux Weathershield Powerflexx. The narrative is brought to life through the emotional journey of a father-son duo, portrayed by actors Ashutosh Rana and Ishaan Khattar, highlighting the paint’s capability to withstand extreme weather conditions without losing its luster.
Yash expressed his enthusiasm about the partnership, stating that he identifies with Dulux Weathershield’s commitment to protection and durability. He emphasized that the brand aligns with his own values of strength and resilience.
This partnership with Yash is poised to further elevate the Dulux brand, resonating with consumers’ desire for high-quality home protection solutions. Yash’s association with Dulux Weathershield Powerflexx not only amplifies the campaign’s reach but also aligns with the brand’s core values of resilience, reliability, and excellence.
Akzo Nobel India’s decision to onboard Yash as the face of Dulux Weathershield underscores the company’s strategic focus on enhancing consumer trust and loyalty through relatable and influential brand messaging. As the paint industry continues to evolve, collaborations like these play a crucial role in shaping consumer perceptions and preferences, driving innovation and sustainability in home decor solutions.
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