Zupee's partnership with ONDC revolutionizes skill-based gaming, expanding accessibility, building trust, and driving mutual growth. This collaboration promises a brighter future for the gaming community.

India’s premier skill-based gaming platform, Zupee, has joined forces with the government-backed Open Network for Digital Commerce (ONDC) in a strategic move aimed at revolutionizing the gaming landscape.This collaboration seeks to expand the reach of skill-based gaming, fostering a larger and more engaged community of players.

Enhanced Accessibility and Wider Audience Reach

By integrating with the ONDC network, Zupee is making its popular Ludo game accessible to a broader spectrum of users across India. This partnership eliminates barriers to entry, allowing enthusiasts to discover and participate in skill-based gaming seamlessly on a unified platform.

Fostering Trust and Legitimacy in the Gaming Sphere

This strategic alliance with ONDC, a government-backed initiative, lends additional credibility to Zupee and the online gaming industry as a whole. This fosters trust among existing and potential players, assuring them of a secure and responsible gaming environment.

Mutual Growth and Expansion

The collaboration promises reciprocal benefits for both Zupee and ONDC. Zupee gains access to ONDC’s vast network, enabling it to tap into a larger user base and accelerate customer acquisition. Meanwhile, ONDC enhances its platform’s offerings by incorporating engaging and culturally relevant games.

A Win-Win for the Gaming Community

Dilsher Singh Malhi, the visionary Founder & CEO of Zupee, views this partnership as a significant stride towards promoting responsible gaming and expanding the reach of culturally relevant Indian games. T Koshy, the MD & CEO of ONDC, echoed this sentiment, highlighting the critical role of Zupee’s integration in strengthening the open and diverse digital marketplace.

Looking Ahead: A Promising Future for Skill-Based Gaming

This strategic alliance sets the stage for a transformative phase in India’s skill-based gaming sector. By leveraging the strengths of both Zupee and ONDC, this partnership promises to deliver greater value, engagement, and accessibility to the burgeoning gaming community across the country.

About the author

View All Posts

Hardik Mitra

With 8 years of digital media experience and a Digital Marketing degree from Delhi University, Hardik's SEO strategies have significantly grown PC-Tablet's online presence, earning accolades at various digital marketing forums.