Lexar Showcases Memory Solutions at NITO’s 12th Computer Expo

Lexar, a key player in the memory and storage solutions industry, presented its wide range of memory solutions at the 12th Computer Expo 2024, held from March 20th to 23rd at Kanchenjunga Stadium, Mela Ground, Siliguri. This event, organized by the North Bengal IT Traders Organisation (NITO), is recognized as Northeast’s largest technology expo.

Key Highlights:

• Lexar introduced a diverse portfolio of memory solutions catering to photographers, videographers, content creators, and PC enthusiasts.
• Products showcased include microSD cards, internal SSDs, DRAM, portable SSDs, and ARES RGB DDR5 Desktop Memory.
• The world’s fastest Professional CFexpress™ Type B Card DIAMOND series was highlighted for its powerful performance and productivity benefits.
• For gamers, the ARES RGB DDR5 Desktop Memory and Professional NM1090 M.2 PCIe Gen5 NVMe SSD were unveiled, promising enhanced performance and speed.

In-Depth Overview

Lexar, in collaboration with Polaris Infotech, its strategic North Bengal channel partner, showcased its comprehensive memory solutions at the expo. This lineup is aimed at satisfying the varied needs of India’s growing market of digital content creators and technology enthusiasts.

Mr. Fissal Oubida, General Manager and Global Marketing Director – Middle East, Africa, and India at Lexar, emphasized the brand’s commitment to innovation and the Indian market. He highlighted Lexar’s efforts to develop products that are not only high in performance but also secure and reliable. This commitment was echoed by Suresh Bhagat, Partner at Polaris Infotech, who praised Lexar’s longstanding leadership in the industry.

Among the standout products, Lexar’s Professional CFexpress™ Type B and Type A Card series were noted for their exceptional speed and performance, catering to professional photographers and videographers. The SL500 portable SSD, protected with Lexar DataShield for enhanced security, was also showcased, offering a combination of durability, reliability, and high-speed data transfer.

For the gaming community, Lexar introduced the ARES RGB DDR5 Desktop Memory and the Professional NM1090 M.2 PCIe Gen5 NVMe SSD, designed to provide top-tier performance and improve gaming experiences through faster speeds and enhanced data stability.

By focusing on the technological advancements and diverse product range Lexar brings to the Indian market, this article aims to provide a straightforward, informative overview of the brand’s presence at NITO’s 12th Computer Expo, emphasizing its commitment to innovation and reliability in the memory and storage solutions sector.