Noise, a prominent name in the wearable technology market, has launched a new smartwatch, the Noise ColorFit Pro 4, priced at Rs 6,500. This new addition to their lineup boasts several features aimed at enhancing the user experience.
Key Features and Specifications
- Display: The Noise ColorFit Pro 4 comes with a 1.78-inch AMOLED display that offers vibrant colors and sharp visuals. The display has a resolution of 368×448 pixels, ensuring clarity and detail. Additionally, the smartwatch features an always-on display mode, making it convenient to check the time and notifications without waking the device.
- Design and Build: The smartwatch has a sleek and modern design, featuring a stainless steel frame that adds durability and a premium feel. It is available in multiple color options, including Jet Black, Silver Grey, and Rose Gold, catering to different style preferences.
- Battery Life: One of the standout features of the ColorFit Pro 4 is its impressive battery life. Noise claims the smartwatch can last up to 10 days on a single charge, making it ideal for users who prefer minimal charging interruptions.
- Health and Fitness Tracking: The ColorFit Pro 4 is equipped with an array of health and fitness tracking features. These include heart rate monitoring, SpO2 (blood oxygen) measurement, sleep tracking, and stress monitoring. The smartwatch supports over 100 sports modes, allowing users to track various physical activities accurately.
- Smart Features: The smartwatch supports Bluetooth calling, enabling users to make and receive calls directly from their wrist. It also includes notification alerts, music control, and weather updates. The integration with the NoiseFit app provides a comprehensive view of health metrics and workout statistics.
- Water Resistance: With an IP68 rating, the ColorFit Pro 4 is water and dust resistant, making it suitable for various environments and activities, including swimming.
Pricing and Availability
The Noise ColorFit Pro 4 is priced at Rs 6,500 and is available for purchase on Noise’s official website as well as major e-commerce platforms like Amazon and Flipkart. The smartwatch is positioned competitively in the market, offering a range of high-end features typically found in more expensive devices.
Market Position and Competition
Noise continues to solidify its position in the Indian wearable market with the launch of the ColorFit Pro 4. Competing brands like boAt, Fire-Boltt, and Amazfit also offer feature-rich smartwatches in this price segment. However, the combination of robust features, competitive pricing, and the brand’s reputation for quality gives the ColorFit Pro 4 an edge.
This launch follows Noise’s strategy of releasing smartwatches that cater to diverse customer needs, from budget-friendly options to more premium devices.
